Version: Emotionally Stable Enough
Date: Recently
Status: Still Shipping
TL;DR (For People Who Are About To Panic)
We are not shutting down. We are not disappearing. The product did not fail. We are pivoting because enterprise sales dragged us through two months of reality and we came out smarter, louder, and significantly more caffeinated.
This Started Quietly. Like All Bad Realizations Do.
Nothing broke overnight.
There was no dramatic incident. No one woke up and said "today we pivot." It was slower and more annoying than that. It started with calls that went well. Demos that landed. Customers nodding along. Slack messages full of "this looks great."
And then nothing.
Days passed. Then weeks. Deals that felt done suddenly needed "one more internal discussion." The same stakeholders showed up to calls. New stakeholders appeared out of nowhere. Procurement entered the chat. Security entered the chat. Legal entered the chat and never left.
Enterprise sales does not say no. It just exhausts you until you either understand the game or give up.
The Last 60 Days Were Not Kind
Let's be very clear. The last two months were brutal.
Enterprise sales does not care about your roadmap. It does not care that users love you. It does not care that your demos go hard. It cares about approvals, risk, and not ruining someone's quarter with a bad decision.
We had calls where everyone said yes and nobody could sign. We had timelines that kept extending for reasons no one could fully explain. We had optimism slowly replaced by spreadsheets.
New Year's Eve was bad. Like actually bad. No celebration. No countdown. Just the team sitting together, laptops open, doing mental math about burn, pipeline, and reality. The kind of night where you do not say much because everyone already knows.
There were disagreements. There were kaleshes. There were whiteboards involved, which is always a sign that things have gotten serious. There were moments where everyone was right and that somehow made it worse.
But somewhere in that mess, something important happened. We stopped defending our assumptions and started listening.
Important Clarification Before The Internet Decides Things For Us
The product did not fail.
The app builder worked. People shipped real things with it. Teams used it in production. The infrastructure held up. Nothing caught fire. No servers were harmed in the making of this realization.
What failed was our assumption about how enterprises buy software.
We built for people who enjoy building. Enterprises buy for people who enjoy not getting fired. Those incentives are not aligned. You can ship the cleanest, fastest, most elegant product in the room and still lose to internal inertia.
No amount of features fixes that mismatch. We tried.
The Moment It Finally Clicked
There is a specific type of call that breaks you as a founder. The one where everyone loves the product, the use case is clear, the value is obvious, and then someone says "we just need internal alignment."
That is when you realize you are not selling software. You are selling safety. You are selling predictability. You are selling the promise that nothing will go wrong and no one will be blamed.
Once you see that, you cannot unsee it.
That was the moment we knew. We could keep pretending or we could change direction. One leads to a slow death. The other leads to uncomfortable conversations and a chance at something real.
So Yes. We Pivoted.
A pivot is not panic. It is not giving up. It is not a reset.
It is admitting your original mental model was wrong and choosing to correct it before the runway runs out. It is choosing discomfort over denial.
This was not a dramatic decision. It was an adult one. The kind that does not feel good in the moment but makes sense the more honest you are with yourself.
What We Are Building Now And Why It Makes Sense
We are building an Enterprise OS.
That phrase sounds big and vague, so here is what it actually means. We stopped pretending complexity is a bug. We stopped designing for the happy path. We stopped assuming speed alone wins.
Enterprises want control. They want visibility. They want systems that survive audits, handoffs, and bad decisions made three quarters ago. They want to know who did what, when, and why. They want tools that do not collapse the moment reality shows up.
Less wow. More trust. Less magic. More reliability.
It is harder. It is slower. It is also real.
The App Builder. Yes. That.
If you have used the app builder, you are probably wondering what happens next. Fair question.
We are not deleting it. We are not abandoning it. And we are definitely not pretending it never existed. We spent too much time and care building it to do that.
The app builder is becoming infrastructure. A core layer. A foundation. Something that quietly powers what comes next instead of standing alone in the spotlight.
If you are using it today, nothing breaks tomorrow. Your work is safe. Your effort was not wasted.
The exact shape of how this evolves will be shared soon. Not today. Not because we are hiding. Because we want to get it right. Suspense is intentional.
What This Means For You
If you are early, thank you. Being early is uncomfortable and you chose it anyway.
If you are confused, that is fair. This is not a small change and pretending otherwise would be dishonest.
If you are building something serious inside an enterprise, this direction helps you more than the previous one ever could. It aligns with how decisions actually get made instead of how we wish they did.
We will keep shipping. We will keep explaining. We will keep showing our work.
Final Note Before We Go Back To Building
Most companies only post wins. We are posting calibration.
This is what real building looks like when you do not optimize for optics.
Still here. Still shipping. Still caffeinated.
More soon.
Written by
Sagnik Ghosh
Created At
Fri Jan 09 2026
Updated At
Sun Jan 11 2026